Consider yourself a marketing guru?
Seeking a rewarding career with a growing organization?
If so, we need to talk!...
Based in Santa Clara, CA, RedLine Solutions, Inc. proudly helps leading companies integrate barcode, RFID, and Machine Vision Systems to streamline their operations while increasing efficiency, improving productivity, and driving down cost. We focus on two primary markets: Manufacturing and Produce Supply Chain For over 15 years, businesses of all sizes have relied on us to deliver best-in-class solutions. We're partners with industry leaders like Motorola, Oracle, Zebra, Intermec, and LXE. We are currently seeking a qualified marketing professional with a sharp eye for detail to take us to the next level!
Marketing Specialist
This is great opportunity for a multi-skilled marketer looking for an opportunity to leverage your creativity and strong work ethic. We are offering the right candidate the ability to work in a fast-paced business in a market that is entering an exponential growth period.
We will rely on your creativity and autonomy to effectively manage the design and execution of planned marketing programs. This will include participating in developing marketing strategy and key messaging for the company's vertical markets, as well as the following duties:
Content Creation and Management
• Create drafts, manage the editing process and produce final versions of copy for product collateral, web content, and sales tools (i.e. presentations, proposal templates, press releases and case studies)
• Copywriting and editing
• Coordinate creation and production of sales and marketing materials
• Maintain the company's websites; work closely with internal and external resources to create the company's website content and printed collateral
• Maintain electronic inventory of marketing literature masters, archive files, and sample files
Customer Acquisition
• Develop content for and manage the implementation of customer acquisition campaigns
• Maintain customer and prospect databases and generate internal database information, such as lists and counts for direct marketing projects
• Track and report on the results for all marketing and lead gen activities
Project Management
• Manage projects for all marketing initiatives and events, including customer acquisition campaigns, trade shows, seminars, webinar series, advertising and press releases
• Maintain the marketing calendar for press releases, advertising schedules, webinars, on-site events, trade shows, and other marketing events
• Oversee detailed logistics and execution for all marketing initiatives and events
• Coordinate trade show exhibits, promotions, packaging, shipping, and staff travel plans
• Travel to and participate in trade shows as necessary
• Monitor and maintain marketing budgets and usage
• Manage vendor MDF budgets, submissions, and reimbursements
Market Presence
• Establish and maintain good working relationships with the relevant editorial and sales staff within industry publications
• Create press releases, webinar announcements, news stories and other content to promote awareness of the company within vertical market news organizations
Qualifications:
Our ideal candidate will be a focused marketing professional with the capability to serve as a one person show. An astute sense of detail, creativity, strong writing skills and flexibility to manage various marketing efforts while working with tight deadlines are critical for success. In addition, exceptional communication skills (both written and verbal) as well as the ability to learn, execute and manage shifting priorities will take you far!
Required skills and experience:
• 5+ years work-related marketing experience
• Strong hands-on experience with MS Word, MS Excel and Outlook
• Familiarity with CRM systems and automated marketing systems (i.e. Acton)
• Experience with web CMS tools
• Working knowledge of design software (i.e. InDesign, Photoshop and Illustrator)
Preferred:
• Bachelor´s degree or equivalent experience
Benefits:
We offer unprecedented benefits to our employees. In addition to a competitive salary plus bonus, we also offer:
• Paid time off
• Medical, Dental, Vision benefits coverage
• Employee Assistance Program
• Health Care Flex Spending Account
• Life insurance
• 401K with outstanding company match
In addition, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.
To Apply:
To respond to this opportunity, please go to:
https://insperity.ats.hrsmart.com/cgi-bin/a/highlightjob.cgi?jobid=74186
EOE
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