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Please direct your responses to: http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=CRAWFORD&cws=1&rid=721
Crawford Group (www.crawfordgroup.com) is seeking a Web Marketing consultant with expertise in B2B demand generation. This role will be part-time for 28 hours a week, approximately three months in duration, for our technology client in San Jose, CA. The global web marketing team has a revenue quota to deliver. We are looking for a consultant with an understanding of the B2B sales funnel who can help the web marketing team refine their online lead generation offers and increase lead capture. We need your help creating more compelling and relevant offers for each customer profile. We need your messaging expertise to help refine the web copy to compel more customers to engage with the offers developed. This consultant will collaborate with web marketing team peers, internal marketing communications leads and internal solution marketing leads to create and refine the online customer journey.
Responsibilities:
* The consultant must have excellent content development, program and project management skills.
* Writing and editing skills are required.
* You must have a proactive work style to acquire the information you need from internal stake holders and deliver results in deadline driven environment.
* Proven collaborative nature: How do you probe internal clients for the information you need to develop relevant content/web copy/offer recommendations? How do you educate peers and cross-functional teams about best practices that will deliver customer engagement? What type of reports or data have you delivered to guide the team toward the right success metrics?
* Must be proactive at developing key relationships on the team and a keen observer of personality dynamics to drive your effective internal communications
* Need to be approachable and come across as a good listener to increase your positive impact with the team
* Preferred experience working on a web marketing team during a workflow process change initiative
Skills:
* 7+ years of web marketing and/or online content development experience, specializing in demand generation (i.e. leads acquired)
* Demonstrated ability to define and evaluate web marketing strategies and build content offers that align with the overall solution campaign strategy
* Excellent written and verbal communication skills
* Ability to effectively influence peers and senior leaders
* Strong project management, negotiation and decision-making skills
* Ability to balance quality of work and execution completion driven by deadlines, in a fast-paced, results-oriented culture
* Ability to identify risk issues affecting work progress, raise awareness for areas of concern, and provide recommended solutions
* BA/BS in Business, Marketing, Communications or similar
* Global mind-set and ability to think across disciplines, industries, business requirements, etc
* Detail-oriented and keen problem-solving abilities
* Handles multiple tasks, switches priorities and focuses as needed
RATE: D.O.E. per week as a W-2 employee of Crawford Group; benefits available
LOCATION: 100% on-site at our client�s office in San Jose, CA
HOURS/DURATION: Part time, 28 hours per week. 10/13/2013 to 1/17/2014
Interested? Apply online and upload your resume in MS Word format to:
http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=CRAWFORD&cws=1&rid=721
Please direct your responses to: http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=CRAWFORD&cws=1&rid=721
Crawford Group (www.crawfordgroup.com) is seeking a Web Marketing consultant with expertise in B2B demand generation. This role will be part-time for 28 hours a week, approximately three months in duration, for our technology client in San Jose, CA. The global web marketing team has a revenue quota to deliver. We are looking for a consultant with an understanding of the B2B sales funnel who can help the web marketing team refine their online lead generation offers and increase lead capture. We need your help creating more compelling and relevant offers for each customer profile. We need your messaging expertise to help refine the web copy to compel more customers to engage with the offers developed. This consultant will collaborate with web marketing team peers, internal marketing communications leads and internal solution marketing leads to create and refine the online customer journey.
Responsibilities:
* The consultant must have excellent content development, program and project management skills.
* Writing and editing skills are required.
* You must have a proactive work style to acquire the information you need from internal stake holders and deliver results in deadline driven environment.
* Proven collaborative nature: How do you probe internal clients for the information you need to develop relevant content/web copy/offer recommendations? How do you educate peers and cross-functional teams about best practices that will deliver customer engagement? What type of reports or data have you delivered to guide the team toward the right success metrics?
* Must be proactive at developing key relationships on the team and a keen observer of personality dynamics to drive your effective internal communications
* Need to be approachable and come across as a good listener to increase your positive impact with the team
* Preferred experience working on a web marketing team during a workflow process change initiative
Skills:
* 7+ years of web marketing and/or online content development experience, specializing in demand generation (i.e. leads acquired)
* Demonstrated ability to define and evaluate web marketing strategies and build content offers that align with the overall solution campaign strategy
* Excellent written and verbal communication skills
* Ability to effectively influence peers and senior leaders
* Strong project management, negotiation and decision-making skills
* Ability to balance quality of work and execution completion driven by deadlines, in a fast-paced, results-oriented culture
* Ability to identify risk issues affecting work progress, raise awareness for areas of concern, and provide recommended solutions
* BA/BS in Business, Marketing, Communications or similar
* Global mind-set and ability to think across disciplines, industries, business requirements, etc
* Detail-oriented and keen problem-solving abilities
* Handles multiple tasks, switches priorities and focuses as needed
RATE: D.O.E. per week as a W-2 employee of Crawford Group; benefits available
LOCATION: 100% on-site at our client�s office in San Jose, CA
HOURS/DURATION: Part time, 28 hours per week. 10/13/2013 to 1/17/2014
Interested? Apply online and upload your resume in MS Word format to:
http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=CRAWFORD&cws=1&rid=721
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