Please direct your responses to: jobs@jway.com
JWay Group, Inc. (JWay) is a 17-year old company specializing in Web and Mobile Content and Applications Development, Consulting, and Managed Services. With international partnerships in Hong Kong, Japan, and Philippines, we are headquartered in San Jose, California, with an Offshore Technology Center (OTC) in Manila, Philippines.
Our mission is to foster businesses' success in conducting business on the Internet. Join our team of seasoned and expert Web and Mobile consultants, engineers, usability analysts, and project managers living our mission every day.
Campaign Specialist
Reporting to the Americas Execution Manager, the Campaign Specialist position is to support the Country Marketing Communications teams to achieve database marketing execution, helping to define, execute, manage, track, and analyse marketing campaigns and initiatives.
Day-to-day duties:
* For each Campaign/Project work closely with Country Marketing to define activity briefs including:
* Define campaign objectives and agree success measurement criteria
* Coordinate Campaign Management, set up, ensure completion and answer any follow up questions/concerns
* Ensure target segmentation is clearly defined and agreed to meet program objectives
* Confirm and agree definition of data sources and contact journey
* Set up call centre briefing, if required
* Communicate, agree and facilitate program deliverables and timetable
* Define testing criteria
* Where appropriate coordinate activities with creative agency
* Managing and liaison with all campaign stakeholders to ensure successful campaign execution
,
List Strategy/Management
* Provide guidance and recommendations on campaign targeting and audience selection criteria based on past campaign performance and available data.
* Work with Data Strategy Team to provide analysis of customer and prospect data along with 3rd-party list information to make recommendations on data acquisition strategies
* Ensure that all lists are properly tracked for future targeting
Campaign Management
* Clarify and document campaign specifications
* Setup and execute campaigns using company's campaign management and execution applications (full training to be given)
* Work with Content Specialist to adapt content received from Country Marketing as necessary for effective communication through company's email marketing tool
* Ensure all necessary administrative support for campaign activity is achieved including campaign set up on applicable tools, data loads, call centre briefings and other support functions
* Be available to consult to Country Marketing Teams as required to advise on marketing execution best practice
* Drive automated, lead nurturing trigger campaign adoption
Reporting
* Produce campaign reports on completion campaign engagements, delivering analysis and recommendations to client
* As required work closely with business analyst to define reporting goals and provide program reporting materials
* Research 3rd-party lists and provide recommendations based on past performance
* Produce country and regional reports as required
Required:
* Sound project management skills
* General knowledge of database structures and marketing campaign flows
* Strong analytical and organizational skills, the ability to multitask and attention to detail
* Strong client facing consultancy, ability to work across all levels within a global organisation
* Strong communication and Presentation skills
* Minimum of 5-7 years of experience with a strong track record in demand generation, direct marketing, database marketing and/or internet marketing and a strong aptitude for learning tools such as Unica, Epiphany, Business Objects, Siebel Analytics, SAS, SPSS, and Excel
* Strong knowledge of privacy and permission marketing
* A BA/BS degree or equivalent experience is required
Desirable skills required:
* Account management
* Experience of working in an international company/environment
* Experience working with an off-shored marketing support centre will be an advantage
* Fluency in French, Spanish or Portuguese would be an asset
Location: San Jose, California
Full-time, W2 position
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