Please direct your responses to: http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=CRAWFORD&cws=1&rid=681
Crawford Group (www.crawfordgroup.com) is seeking a full time Strategic Alliance Partner Marketing Manager to participate with key strategic partner teams to establish strategic corporate marketing plans across geographic regions, aligning program plans with revenue objectives and market opportunities for two to three strategic accounts. The Partner Marketing Manager will interact with alliance partners to plan marketing strategies and programs. Specific activities will include: marketing program development and execution, event plan strategy, seminars/webinars, sales tools, website content, social media engagement and PR planning, training, advertising, and collateral development. Some interaction with the partners' senior leadership team will be required. Success of alliance partner marketing programs will be based upon a combination of metrics such as increased awareness, number and quality of sales leads, sales satisfaction, channel satisfaction, qualitative and quantitative partner engagement and revenue generated by joint programs.
The ideal candidate for this position will be a seasoned alliance marketing professional with extensive experience in building go-to-market plans with top tier partners. In addition to alliance marketing experience, this position requires strong strategic thinking, a results orientation, and a detailed understanding of various business and sales models and routes to market for high technology products and services. The ideal candidate will have strong interpersonal skills as this position requires much collaboration with internal sales and marketing teams in addition to external partner and channel teams.
Specific responsibilities include:
* Develop annual company and partner go-to-market strategy and plans in conjunction with account teams and regional marketing teams
* Understand the business model for the partner to effectively build out the plan for the joint solution/offerings, ensuring all the right sales/channel teams are fully enabled
* Build relationships with marketing executives and management within the partner accounts
* Planning, development, and collaborative execution of alliance marketing communications on a global level
* Coordinate with Corporate Marketing teams to embed joint partner solutions into the company's global marketing campaigns and digital properties
* Guide the execution of alliance marketing and awareness programs on a worldwide level including:
* Strategy planning for corporate events
* AR/PR strategy plans, social media awareness plans
* Identify, lead and guide the creation of joint value/messaging deliverables suitable for leverage by Corporate and Regional marketing teams (examples: joint solution marketing/sales presentations/whitepapers/collateral, messaging source materials, field and channel sales/enablement guides, marketing resources suitable for use by channel partners, monthly newsletters and other external communications) to partner sales teams and channel sales teams
* Provide monthly reports and updates to marketing management, alliance partner and regional teams
Skills:
* 5-10 years marketing experience for enterprise software or hardware companies
* 5-10 years' experience in alliance marketing, partner marketing or business development with joint marketing focus
* International marketing experience strongly preferred
* Understanding of a broad range of marketing activities and disciplines; ability to manage and implement a wide variety of marketing programs
* Excellent planning and organization skills
* Excellent communication skills; both written and verbal
* Demonstrated skill for driving teams
* Ability to fully understand a portfolio of hardware and software products, as well as the appropriate portfolio of partner products and service offerings, and find marketing synergies
* High energy; highly productive with strong initiative
* Self-starter who can launch programs within budget and manage multiple timelines
* Ability to work cross-functionally as part of global/virtual teams
* Specific experience with Unified Communications companies such as Cisco, Avaya or similar preferred
* Prior experience of working with Systems Integrators a plus
* Must be creative, innovative, proactive, collaborative, flexible, a quick study, and have a great sense of humor
* College degree required, MBA is a plus
Rate: D.O.E, as w2 employee of Crawford Group (benefits available)
Location: 25% onsite at client offices in Santa Cruz,CA, 75% offsite/work from home. Up to 25% domestic/international travel required. Local, SF Bay Area candidates only; no phone calls please
Hours/duration: Full time, ASAP - June 13, 2014
Interested? Please create an online profile including a Word version resume by following the link below:
http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=CRAWFORD&cws=1&rid=682
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