Please direct your responses to: mike@fowlerplacement.com
Our client is a small, fast-growth, pre-IPO software company that offers award winning financial applications through a SAAS model. The companies the fastest growing leader in their space with a strong focus on customer satisfaction and one that offer career growth opportunities. The company is in growth mode and offers a competitive base salary, bonus and equity. We are currently seeking a senior digital marketing professional that can make an impact and help scale this part of the company's business for this exciting opportunity:
Position title: Director of Digital Marketing
Location: San Jose, California
Position description:
We are seeking a senior level, detail-oriented, energetic marketing professional to oversee our client's demand generation strategies and programs. Reporting to the VP of Marketing, the Director of Digital Marketing will lead the team running demand generation programs and have individual responsibility for digital marketing programs.
This is a challenging position that will demand exceptional demand generation expertise, hands-on search marketing skills, and strong multi-tasking to meet our challenging demand generation and awareness goals. The director will not only be required to think on a strategic level, but also must be hands-on in driving the digital marketing programs, including SEM and display advertising.
Position responsibilities:
•Drive a comprehensive demand generation strategy which includes plans for vertical industry and SMB market segments.
•Manage a team of experienced demand generation professionals responsible for our portfolio of programs, including email marketing, lead nurturing, webinars, etc.
•Drive and optimize search engine marketing(SEM) programs: keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis.
•Develop effective display campaigns, including banner ads, social media, and retargeting.
•Analyze all stages of the demand creation process to identify areas of improvement.
•Measure and improve ROI by campaign to drive investment decisions.
•Leverage Marketo and Salesforce to measure, track and analyze marketing programs and performance.
•Work closely with marketing operations to manage the marketing calendar and ensure all lead scoring and nurture programs are constantly monitored and optimized.
•Prepare analyses for all campaigns and initiatives and prepare monthly, quarterly and yearly campaign analysis reports
•Negotiate with vendors and manage the marketing campaign budget
Required skills:
The ideal candidate will have a proven track record managing pipeline generation, including managing campaigns from concept to ROI analysis. Must be very comfortable with continuously changing opportunities and priorities. The ideal candidates will possess the following:
•8-10+ years marketing experience. Minimum of 5 years of experience in demand generation for B2B software company, with proven ability to deliver consistently strong measurable results.
•Strong accountability for generating pipeline and not just leads.
•Hands-on knowledge of best practices in search engine marketing(SEM) and display advertising, with a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
•Experience with Marketo and Salesforce to generate, capture, nurture, track and report on leads, conversions, and ROI.
•Experience in running a portfolio of quality lead generation programs. Experience should include: email and database marketing, online lead generation, search marketing, content marketing, sponsorships, etc.
•Strong analytical and quantitative skills – must have both an interest and skill in analyzing and making meaning out of data and translating that in to actionable changes.
•Exceptional writing skills for developing effective and crisp campaign messaging
•Creative, high energy, innovative, proactive, and resourceful.
•BA/BS required. MBA preferred
•Demonstrable skills in strategic planning and execution of marketing initiatives
•Comfortable working in a demanding, fast-paced environment
For consideration send cover letter and resume referencing job#DDE300 to mike@fowlerplacement.com
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