Please direct your responses to: http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=CRAWFORD&cws=1&rid=678
Crawford Group (www.crawfordgroup.com) is seeking a full time Web Demand Generation Specialist consultant to develop web-based demand generation programs and campaigns. The web skills and experience required include webpage design, copy writing, creation of web banners, DG landing pages and organic search. Additionally, the Specialist will assist in the overall effort to scale inbound demand generation through established best practices and speaking with knowledge about online tactics. The Web Demand Generation Specialist will work with our clients´ Field Marketing and Solutions Marketing teams to define, manage and coordinate the content and campaigns and associated revenue generating tactics for their corporate website. The Specialist is also responsible for working within the Inbound team as well as other cross-functional teams to ensure a streamlined engagement process from initial inquiry through to results reporting.
Skills:
* 3+ years of experience in online marketing, user experience
* Solid understanding of online marketing and web analytics
* Strong B2B demand gen marketing skills/base knowledge and best practices for B2B organizations - preferably in the IT industry
* Direct web marketing experience for demand generation using behavioral targeting and personalization in a B2B environment
* Comfortable working independently within a web team with prior experience planning and setting up revenue generating campaigns
* Knowledge and experience with web page layout and design
* Good copy writing skills with a particular focus on demand generation offers and content
* Strong knowledge of SEO with the development of relevant landing pages aligned to matching keywords
* Experience with testing and optimization of content and offers
* Good technical understanding of the web and open to working with technical groups
* Good communication skills with the ability to influence across the organization and upwards to the leadership team
* Excellent program management skills with the ability to get things done quickly and smoothly
* Experience with multi-touch, multi-channel campaigns environment is highly desired
* Ability to work cross-functionally to influence and pull content from content groups
* Possess an innovative, problem-solving and solutions-oriented mindset
* Exceptional organizational, presentation and communication skills both verbal and written
* Bachelors´ degree required
Rate: D.O.E, as w2 employee of client
Location: Mix of onsite at client office in San Jose, CA and offsite/WFH. No phone calls; local, SF Bay Area candidates only please
Hours/duration: Full time, June 3, 2013 - ongoing
Interested? Please create an online profile including a Word version resume by following the link below:
http://ch.tbe.taleo.net/CH05/ats/careers/requisition.jsp?org=CRAWFORD&cws=1&rid=678
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