Please direct your responses to: jobs@thesagegroup.com
The Sage Group is seeking a Direct Response Marketing Manager to work for a leading financial software company on the Peninsula. This person will contribute to the acceleration and usage of their mobile banking solutions.
Responsibilities include:
- Manage offline and online marketing programs.
- Align with the mobile marketing strategy developed in partnership with product and execute mobile adoption and retention programs to hit key targets in the growth plan.
- Scope out the execution path for innovative marketing experiments (social, video, etc.).
- Manage program summaries for internal communications.
- Engage with development, marketing and support teams to execute strategies and deliver results.
- Become an internal and external champion, evangelist, and expert for the customer experience.
Skills Required:
- 8+ years of direct response experience within a financial services industry, including conception to execution to post-program analysis
- Proven success managing email, landing pages, print production, and other traditional marketing channels
- Ability to articulate a clear end-to-end "go-to-market" goal as it relates to overarching marketing strategy
- Outstanding verbal and written communication
- Utilization of Excel for reporting and PowerPoint to build clean presentations
- Knowledge of Business Objects or Omniture to help drive decision making
- Experience implementing social campaigns
- Results-oriented mindset with a track record of focusing on high impact activities and driving initiatives through to execution
- Comfort working in a large, complex, matrix organization where many of the stakeholders are located in other locations
Skills Preferred:
- Experience with mobile marketing
- Strong client management skills
Timing: 6+ months
Start: ASAP
Location: Peninsula (remote flexibility)
PLEASE INCLUDE REFERENCE #5687 IN THE SUBJECT LINE!
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