Please direct your responses to: terry.domino@apollogrp.edu
Corporate Statement
The employer is a national for-profit provider of higher education programs for working adults.
Position Summary
Define, Design and Evaluate marketing plans for higher education that build the business for a group of products, generate leads and drive revenue. Prioritize and lead execution of multi-channel programs. Direct both internal cross-functional teams and external resources to deliver on objectives. Analyze program success and ROI and incorporate insights into future program planning. Initiate development of tools, templates, systems and processes that improve execution efficiency and accuracy.
Primary Accountabilities
1. Lead and manage the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs across multiple channels. Write Creative Briefs and manage that process end-to-end. Program types will include (but are not limited to):
• Large-scale, multi-cell direct mail campaigns
• 3rd party email campaigns
• Email campaigns to in-house lists
• Advertising (print and online)
• Paid search (SEM)
• Web site
• B2B marketing
• Organic Search (SEO)
• Affiliate marketing
• Social media
• Collateral development
2. Drive revenue and leads for specific vertical market audiences (working adults in K-12 education, business, health care, etc.)
3. Develop marketing plans, identifying the appropriate marketing mix to reach and convert that audience.
4. Manage content and upgrades for our offering of the firm's web site. Ensure ongoing accuracy of site information. Recommend upgrades ongoing and lead sub-teams to completion
5. Initiate development of performance and tracking reports for marketing programs, consolidating information and providing end-to-end metrics visibility. Produce these reports ongoing or manage those who do.
6. Ensure that end-to-end lead flow is correct for each program and channel. Initiate corrections, and lead appropriate team members (internal and external) through discovery of issues and repair of problem areas. Identify and/or maintain reliable process for validating lead flow on a regular basis.
7. Complete analysis of program performance inclusive of cost-per-lead, and return-on-investment. Use this analysis to build a case for future funding.
8. Lead development and execution of consumer research designed to refine targeting and enhance marketing communications.
9. Perform other duties as assigned or apparent.
Knowledge Skills & Abilities
• BA/BS degree at minimum; MBA strongly preferred
• Minimum of 7 years' experience in marketing
• Minimum of 3 years' experience leading both internal and external cross-functional teams in execution of marketing programs
• Demonstrable success driving development of digital marketing elements that drive leads (internal and 3rd party email, banner ads, SEM, SEO, landing pages, web site, etc.)
• Demonstrable success in driving development of direct mail, collateral, print ads, and radio
• Ability to define a target and develop positioning, messaging, features, benefits, value propositions etc.
• Strong copywriting and editing skills
• Ability to conduct post program analysis inclusive of Return-on-Investment and articulate a reason for continued or initial investment.
• Experience managing a lead-funnel via a Content Management System (CMS) in a B2B environment.
• Creative problem solving ability
• Self-directed
• Evidence of strong analytical and problem solving skills
• Ability to juggle multiple initiatives simultaneously
• Strong project management and communication skills
• Ability to lead through influence rather than authority
• Experience and comfort working in a large, matrixed organization
• Comfortable with changing business priorities
• Mix of consumer and B2B marketing experience a plus
• Experience marketing educational products and/or software a plus
• Experience marketing to teachers and/or school districts, or past experience as a teacher a plus.
EEO Statement
The company welcomes diversity.
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