Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup
Crawford Group (www.crawfordgroup.com) is seeking a Global Demand Generation Manager for a project-based consulting assignment with our technology client. The Global Demand Generation Manager will be responsible for defining global demand generation campaigns to drive leads to the company's' direct Sales team. The Global Demand Generation Manager will assist in defining the strategy, development of the demand generation plan, providing and executing campaign implementation and monitoring and adapting the campaigns to achieve success.
The ideal Consultant enjoys a fast pace start up culture and has demonstrable experience and skills developing and executing global demand generation programs in the networking industry.
Responsibilities:
Develop and define strategy for global demand generation programs/plans
Determine the appropriate mix of on-line and off-line campaign elements including: Search, social, direct mail, email, webinars, content syndication, direct response online banners – campaigns driven with the most compelling and creative calls to action to deliver stated ROI and contribution to leads goals
Execute tactics for demand generation programs including strategic approaches to optimize campaign implementations, including vertical industry targeting
Work with in country managers to ensure content is aligned to theatre requirements and localization of assets is needed
Ensure adequate goals and metrics are collected to assess campaign/program success and required improvements
Skills:
5-7 years' experience developing and executing global demand generation plans/programs in the technology/networking industry
Ability to write effective demand generation copy
Superb communications skills, ability to provide visibility and communicate on campaign effectiveness
Previous experience working with in country marketing teams for example: Establishing trust, building relationships, working on key metrics and campaign refinement
Working with diverse team to ensure alignment to corporate initiatives
Experience working with content syndicators such as TechTarget and IDG
Data segmentation, list management and database marketing skills
Proven experience with Marketo, Eloqua, Salesforce, ON24, GoToWebinar or similar marketing automation tools preferred
Experience working with plug in tools for Salesforce.com (Mail Chimp, Pardot or similar) is strongly preferred
Ability to thrive in a fast-paced environment
Excellent project management skills with the ability to take programs from inception to completion with minimal supervision
Proficiency with the Microsoft Office Suite
BA in Marketing, Communications, Business or similar is required
RATE: D.O.E. as a W-2 employee of Crawford Group; benefits available
LOCATION: Onsite at client's offices in Mountain View, CA.
HOURS/DURATION: Full time, ASAP – December 31, 2015, potential to extend. No phone calls, please.
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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