***Please apply online at: http://jobvite.com/m?3PSxgfwe
The Impact You'll Have at RP
Tired of your first job and looking to really start your marketing career? Sounds like you would be a great fit as a Demand Generation Marketing Coordinator at Return Path. The primary mission of the Demand Generation Marketing Coordinator is to empower our lead gen and sales teams with the sales tools, training and marketing support they need to sell Return Path products most effectively. This person will be a key support system in demand generation programs and campaigns.
Responsibilities
Set up, launch, track and report marketing campaigns in Eloqua
Manage regional database cleansing projects and on-going hygiene of leads and opportunities.
Maintain overall marketing communications and web calendar.
Develop and roll out local regional marketing programs.
Provide execution support to industry events, exhibitions and seminars.
Monitor website and intranet content to ensure content remains up to date (e.g., events, speaking engagements, collateral, features)
Coordinate all sales-related communications such as marketing programs, events, email campaigns, etc.
Research new opportunities such as industry events, websites, resources, etc.
Collaborate with Field Marketing Managers in Europe and Asia to coordinate programs and execution.
Work with regional field sales teams and inside sales teams to determine lead generation requirements.
Manage list segmentation and geo-specific reporting in Eloqua and Salesforce.com systems.
Create and deliver regular demand generation reports on campaign plans and results.
Help manage internal communications to keep employees marketing "aware".
Be a champion and go-to person for demand generation department and programs.
What does it take to be successful in this role?
2+ years working in and supporting a dynamic, high-tech marketing organization.
Prior experience using Eloqua, Silverpop, Marketo, or similar
Prior Salesforce.com experience a must
SEO/SEM and Google strongly preferred. Strong Microsoft Office Skills required.
Understanding of the sales process and how to enable sales readiness.
Experience working with external/internal inside sales or telemarketing teams, developing lead flow processes, drafting telemarketing scripts a plus.
Ability to travel occasionally: 10%
What it's like to work here
It's great! From the CEO and senior management team to the newest entry-level employee, we are a company that cares a lot about fostering a great work environment and a fun, energetic, success-oriented culture. We have a strong philosophical belief that our people are our most important assets. And we don't just pay lip service to that phrase—we incorporate it into our policies, and we live it every day. Yes, that philosophy means we have generous "traditional" benefits, and it also means we take a lot of time to focus on high quality management and leadership, and time to make sure everyone in the company is in the right job, knows how his or her job contributes to the overall company mission, and has a clear sense of learning and career growth. We have great employee retention over the years because people love coming to work here and really feel like they're part of something special. For more information visit: www.returnpath.net
***Please apply online at: http://jobvite.com/m?3PSxgfwe
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