***Please apply online at: http://jobvite.com/m?35Rxgfwt
The impact you'll have at RP
Does the phrase "small team, big budget" excite you? As the Manager, Marketing and Campaign Programs at Return Path you can expect to lead the creation of creative, engaging lead generation and nurturing campaigns, programs and events for sales using the latest demand generation methods. We rely on enthusiastic, organized and confident Marketing and Campaign Program Managers to successfully launch and manage marketing campaigns. The objective is to quickly generate an incremental pipeline for existing and new products and services, then track and report on the results.
Responsibilities
Manage and execute lead generation campaigns across multiple channels, including search engine marketing (SEM), organic search (SEO), online banner, social media, email campaigns and supporting other acquisition channels as needed.
Define and implement solid SEO and SEM strategies including management of keyword list, hands-on optimization, and development of ad copy and landing pages and reporting on campaign results.
Execute marketing email campaigns from development of email content, creating email lists, testing and sending emails, to reporting and optimization of email campaign results.
Develop and manage web content, marketing collateral and sales tools.
Plan and execute events, webinars and conferences.
Write campaign copy.
Collaborate with product marketing on product launches and the creation of monthly newsletters.
Collaborate with customer marketing on monthly newsletters and referral programs.
Work with Director, Demand Generation to define metrics to measure and continually improve the efficiency and effectiveness of campaigns, including A/B testing to optimize website, landing pages and forms.
Build and manage demand generation campaign calendar and deliverables.
Select external vendors and agencies, as needed to execute campaigns.
Ensure coordination and clear communications among the key stakeholders throughout the course of all campaigns, including reviews and approvals at agreed-to milestones.
Track and align campaign budget with actual spend.
What does it take to be successful in this role?
5-8 years in a program or project management role, with relevant work history in consumer marketing discipline
3+ years required experience utilizing Eloqua, Silverpop, or Marketo
Prior Salesforce.com experience a must
Excellent communication skills at all levels and experience writing business requirements documentation and/or product plans.
Solid, proven negotiation and influencing skills that complement reliable people management skills. Experience working with and managing 3rd party vendors.
Knowledgeable in prioritize available information; draw accurate conclusions that influence project decisions and direction towards the highest positive impact and best possible outcome in terms of ROI and organizational learning.
Strong experience with running virtual/cross-functional teams focused on specific goals/outcomes, able to be effective in a fast-paced and growing environment
Prior experience analyzing campaign matrix and results, data segmentation
Bachelor's Degree in Marketing, Business, English, PR, Communication, or related field required.
What it's like to work here
It's great! From the CEO and senior management team to the newest entry-level employee, we are a company that cares a lot about fostering a great work environment and a fun, energetic, success-oriented culture. We have a strong philosophical belief that our people are our most important assets. And we don't just pay lip service to that phrase—we incorporate it into our policies, and we live it every day. Yes, that philosophy means we have generous "traditional" benefits, and it also means we take a lot of time to focus on high quality management and leadership, and time to make sure everyone in the company is in the right job, knows how his or her job contributes to the overall company mission, and has a clear sense of learning and career growth. We have great employee retention over the years because people love coming to work here and really feel like they're part of something special. For more information visit: www.returnpath.net
***Please apply online at: http://jobvite.com/m?35Rxgfwt
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