Please direct your responses to: phau@vmware.com
Field Marketing Contractor - Healthcare
VMware is the leader in virtualization and cloud infrastructure solutions that enable businesses to thrive in the Cloud Era. Customers rely on VMware to help them transform the way they build, deliver and consume Information Technology resources in a manner that is evolutionary and based on their specific needs. With 2011 revenues of $3.77 billion, VMware has more than 300,000 customers and 25,000 partners. The company is headquartered in Silicon Valley with offices throughout the world and can be found online at www.vmware.com.
Position Description:
This position requires an independent, results-oriented professional with experience in account planning, as well detailed management of events and marketing programs.
Duties include:
Develop and drive industry field programs from inception to end results: understand field needs, execute and measure program success, ensure alignment with segment objectives, and deliver all aspects of the program locally.
• Execute the marketing mix of programs delivery to support the sales goals of the Healthcare vertical
• Manage and execute planned marketing programs/initiatives from start to finish
• Coordinate event venues, speakers, logistics, surveys, operations, sales tools and lead flow
• Track program results, measure program success, & report metrics via SFDC, Eloqua, Oracle BI
• Managing healthcare national and sub-region marketing calendar
• Track program budgets
• Build strong relationships with sales teams, establish credibility and rapport
Competencies/Skills Required:
• 5-7 years of enterprise software and preferably field marketing experience.
• Industry experience is a plus and a willingness to gain expertise in industry trends and business drivers is imperative.
• Experience developing integrated, multi-touch programs to take customers on a journey
• Experience with Industry C-level events for large enterprise customers; account based marketing experience would be a plus
• Proven record working across organizational boundaries in cross-functional teams to achieve results
• Self-motivated, innovative, collaborative, multi-tasker, creative and analytical
• Excellent project management and organizational skills
• Excellent oral and written communication skills
• Proven ability to excel in a fast-paced environment
• Strong team player with a positive attitude
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