Please direct your responses to: careers@guidespark.com
Job Description
The Demand Generation Manager will help to grow GuideSpark sales by delivering effective programs using the latest techniques and tools. Reporting to the Vice President of Marketing and working closely with the Sales organization, the Demand Generation Manager will be responsible for planning and executing demand generation programs, and developing marketing and sales tools. This position is ideal for someone who enjoys driving projects from concept to implementation and has a proven track record of delivering successful lead-generation campaigns and other marketing programs and events.
Responsibilities:
Demand Generation
•Plan, create, deliver, and manage demand generation campaigns using e-mail, newsletter, SEM, content syndication, online advertising, social media, and events designed to capture and nurture prospects.
•Work closely with inside sales to report and optimize the effectiveness of these programs.
•Collaborate with sales to develop campaign narratives, messaging, offers, tactics, and schedules.
•Analyze pipeline and interface with account teams to develop vertical-based or territory-based lead generation programs.
•Work with partners and customers to create joint-marketing programs that attract new prospects.
Product Marketing Support
•Assist with the creation and deployment of rich, domain-specific content including web pages, videos, demos, blog posts, tweets, podcasts, and other marketing collateral.
Website
•Implement enhancements, dynamic features, and new functionality for the corporate website.
•Develop and execute a best practices search marketing plan, including SEM/SEO to drive increased traffic and customer acquisition
Desired Skills & Experience
Minimum Requirements:
•5+ years of related experience, preferably in lead generation/management for a B2B SaaS company
•Proven experience using a marketing automation system (Marketo, HubSpot, Eloqua, etc.) and experience with Salesforce.com to capture, track, and report on leads
•Knowledge of e-mail marketing best practices, and experience in media buying and list building
•Understanding of and experience in B2B lead-to-sales process and buying stages with a process-based approach to lead management
•Metrics driven and results oriented, with demonstrated analytical skills
•A self-starter with attention to detail and strong follow-through capabilities
•Ability to multi-task, prioritize, take on responsibility and work well under deadlines
•Team player with a strong "customer-focus" orientation and excellent project management and communications skills
Company Description
GuideSpark is a fast growing, cash flow positive startup that is revolutionizing how employers engage, communicate and train their employees. GuideSpark leverages the latest video and mobile technologies with unique content expertise to disrupt the $67B communications and training market. In a very short time we have built a tremendous roster of A-List clients from Fortune 1000 companies (e.g., Adobe, Bridgestone, Four Season Hotels, Meridian Health, Tribune) to fast growing startups (e.g., SurveyMonkey, RichRelevance). Our fast-paced, entrepreneurial, culture is driving triple digit growth and we´re looking for great people to join our team.
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