Please direct your responses to: http://www.guidespark.com/about-guidespark/careers/
About the role:
GuideSpark is seeking an exceptional enterprise B2B SaaS Product Marketing
Director to develop, execute and manage a variety of product marketing
initiatives. At GuideSpark, Product Marketing plays a critical role in
successfully driving our products into the marketplace and developing a strategy
to drive customer awareness of the benefits of adopting GuideSpark products.
Responsibilities:
• Develop product positioning and messaging that resonates with target market
and target prospects that differentiates our products in the market and
highlights the value to customers
• Understand market and drive competitive analysis including opportunity sizing,
understanding of the competition and recommending winning strategies for
differentiation in the market
• Define the go-to-market strategy and deliver and execute the marketing plan
necessary to meet key metrics such as revenue and customer acquisition
• Create compelling marketing content to support go-to-market efforts
(presentations, datasheets, white papers, customer case studies, blogs video
demos and ROI calculators)
• Works with the sales force and channel on positioning products and solutions
and develops and delivers sales tools and sales enablement training
• Know the customer – have close relationships with important customers and be
able to evangelize how our products have been successful in different customer
scenarios
• Cultivate customer references that can be leveraged across the sales cycle
• Work closely with the marketing team to determine and execute lead generation,
analyst relations, and public relations programs.
• Evangelize company and product at venues such as user groups, industry events,
and partner events
• Work with product strategy to identify and validate new product opportunities
Requirements:
• 10+ years of software product marketing experience with enterprise software
and/or service products for enterprise markets
• Excellent written and verbal communication skills as well as the ability to
translate features into business benefits and create compelling collateral and
content
• Demonstrated ability to create highly compelling product marketing collateral
• Experience leading and motivating people, and encouraging teamwork
• Effective spokesperson skills engaging small and large customer groups
• Ability to multitask, change priorities rapidly and work under pressure
• Ability to excel in a fast pace team-oriented environment
About the company:
GuideSpark is a fast growing, cash flow positive startup that is revolutionizing
how employers engage, communicate and train their employees. GuideSpark
leverages the latest video and mobile technologies with unique content expertise
to disrupt the $67B communications and training market. In a very short time we
have built a tremendous roster of A-List clients from Fortune 1000 companies
(e.g., Adobe, Bridgestone, Four Season Hotels, Meridian Health, Tribune) to fast
growing startups (e.g., SurveyMonkey, RichRelevance). Our fast-paced,
entrepreneurial, culture is driving triple digit growth and we´re looking for
great people to join our team.
Please direct your responses to:
http://www.guidespark.com/about-guidespark/careers/
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