Crawford Group (www.crawfordgroup.com) is seeking a remote/virtual Lead Generation Marketing Consultant for our client in Lexington, Kentucky. The Lead Generation Marketing Consultant is responsible for development and execution of lead generation and telesales strategies supporting our client’s direct B2B marketing programs. The consultant will support the success of the company’s technology solution offerings, while driving programs to maintain a strong pipeline of opportunities.
Responsibilities:
* Develop and drive comprehensive telesales strategy which includes plans for targeting prospects and existing customers, as well as segmenting business decision makers and IT professionals within Fortune 1000 companies
* Create a telesales plan for penetrating top accounts in key vertical industries, such as retail, healthcare and manufacturing
* Engage with sales teams to align marketing strategies with sales strategies and business goals
* Engage with product and marketing teams to align strategies and contribute to a comprehensive marketing mix
* Develop and test telemarketing scripts, partnering with telemarketing vendor
* Train telemarketing team on use of script
* Establish ROI by program and present program results to management
Skills:
* 8+ years’ experience in technology marketing
* Experience with development of lead generation programs, including telesales strategies
* Strong written communication skills, including telemarketing script creation
* Solid project management skills
* Vendor management experience
* Flexibility in a fast-paced environment
* Strong collaboration skills, with the ability to work with all levels of an organization
* Bachelor’s degree in Marketing
Location: Fully offsite/remote. Travel to Lexington, KY for initial training period required. No phone calls please.
Rate: $2,500/week as a W-2 employee of Crawford Group
Hours/duration: Full time, ASAP-ongoing
Interested? Please create a profile and upload your resume in Word format to:
http://tinyurl.com/Crawfords-505
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