Please direct your responses to: nancy.smith@windriver.com
Field Marketing Specialist, North America
The Field Marketing Specialist is a member of the global field marketing team and will be responsible for driving regional and/or vertical marketing strategy, creating and executing programs to increase brand awareness, penetration across the top enterprise accounts and lead generation in North America. This position will develop and deliver high-touch marketing programs that generate quality pipeline, move prospects through the sales cycle, and build customer intimacy. The role will support sales teams, in a fast paced environment and requires experience in account based marketing, C-level executive programs and events management. Position requires exceptional creativity, innovation and a hands-on approach.
Responsibilities
� Manage field marketing programs within assigned region/vertical market
� Integrate corporate strategy and vision within field activities
� Define marketing plans to create/accelerate opportunities, build executive relationships, and impact deal growth
� Create, execute, monitor, report and follow-up on programs to generate a targeted number of leads and inquiries
� Plan events including trade shows, seminars, partner activities, executive events, etc. � Engage sales to work proactively with marketing to develop objectives and drive attendance and participation in field activities
Qualifications
� 5+ years of marketing background including event and field experience
� Demonstrated history of account base marketing and executive programs for large enterprise customers
� Ability to develop integrated, multi-touch marketing plans
� Proven track record of successfully partnering with sales teams and management � Detail-oriented, intuitive, collaborative, accountable, passionate and driven
� Strong communication and presentation skills, both oral and written
� Efficient data entry and proof-reading capabilities
� Financial competence to work on budgets, reports and analytics
� Ability to travel on a regular basis
Desirable
� BA/BS Degree
� Familiarity with sales and marketing automation systems
� Salesforce and Marketo
� Sales and/or business development experience
� Background in software, hardware, networking, telecom or technical industry
Posted by: KIT List Jobs <jobposting2@kitlist.org>
| Reply via web post | • | Reply to sender | • | Reply to group | • | Start a New Topic | • | Messages in this topic (2) |
Join the new KIT Resources List!
You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
KITlistResource-subscribe@yahoogroups.com
Please go to www.KITlist.org to join, post jobs, or see our FAQs. If you have any comments or questions, you can reach us KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!
